Sunday, December 29, 2019

Shipping Patented By E Commerce Giant - 1149 Words

Anticipatory shipping is a method of shipping patented by e-commerce giant Amazon in December 2013. During the normal shipping process, an e-commerce retailer or goods manufacturer receives a customer order specifying the exact address where the product is to be delivered. The company then prepares the package and hands it over to a shipping service provider such as FedEx for delivery. The delay of multiple days between order placement and actual delivery is a major impediment to the wide acceptance of e-commerce. It forces e-commerce companies to offer incentives like cash-on-delivery to their customers. Anticipatory shipping is aimed at cutting the delivery time and improving the experience for e-commerce users. With this technique, a company will ship products even before an order is placed by a customer. It would specify only a partial address indicating destination geographical area for delivery. While the packages are in transit, the company will employ advanced analytics and forecasting techniques to predict which customers would want to buy the shipped products. Then it could use targeted marketing and sales promotions to induce such customers to buy the products. If a customer indeed places an order, the company would provide exact delivery address to the shipping service provider and the products could be delivered much quicker, even on the same day. How a shipping network operates? A shipping service provider picks the packages from the fulfillment centers ofShow MoreRelatedFrom Predictive Analytics to Predictive Buying: Amazon Case Study1259 Words   |  5 Pagesraw formatted example of to understand Predictive Buying: For: an e commerce site selling items (by shipping) to customers Problem Identified - will the customer pay up or return the sent item? Measurement: Pay up or Return? 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